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Below we differentiate between the two methods and explore the brand strategies of some of the biggest brands.
Case in affitto a erba como. A product that is sold with a stores name on it. How you choose to brand your business greatly affects the publics perception. In this brand architecture strategy the parent brand owns and manages many sub brands who in turn have their own unique brand identity.
The house of brands strategy also called pluralistic brand architecture strategy uses a different approach than the branded house. Any sub brands do not detract from the main brand. With a branded house strategy the firm is the brand.
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